2023年学位英语备考-阅读理解例题分享（二）

        Passage 1

        Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child may ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or to cut out, games printed on a package or small gifts inside a box also motivate many children to buy products, or to ask their parents to buy for them.

        Some packages suggest that a buyer will get something for nothing. Food products sold in reusable container are examples of this. Although a similar product in a plain container may cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

        The size of the package also motivates a buyer. Maybe the package has “Economy Size” or “Family Size” painted on it. This suggests that the large size has the most products for the least money. But that is not always true. To find out, a buyer has to know how the product is sold and the price of the basic unit.

        The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

        1. As used in the passage, the word “motivate” most probably means______.

        A) making one deep in thought

        B) supplying a thought or feeling that makes one act

        C) providing a story that makes one move

        D) making one believe what he does is just right

        2. A buyer will get something for nothing most probably means that ______.

        A) a buyer will get something useful free of charge

        B) a buyer will get what he pays for

        C) a buyer will gain more than he loses

        D) a buyer will not get what he wants

        3. People are likely to buy the product sold in a glass or dish because ______.

        A) they believe the cost of the container is included in the cost of the product

        B) the container is too attractive

        C) they think they can get the container for free

        D) they have no other choice

        4. Which of the following statements is NOT mentioned in the passage? ______.

        A) Package is often a successful advertisement

        B) Children are often encouraged to buy a product by its package with attractive pictures

        C) A buyer is also attracted by the size of the container

        D) On seeing a well-designed container, a buyer often neglects what is in it

        5. What suggestion does the author give in the passage? ______.

        A) The quality of the container has nothing to do with the quality of the product

        B) Don’t buy the product which is sold in a glass or dish

        C) A buyer should get what he needs most

        D) The best choice for a buyer is to get a product in a plain package

        1.B 第一段最后一句可以看出：商品包装中的涂颜色、剪图画、小游戏、送小礼物等手段都会激发孩子购买商品的动机，因此答案为B。

        2.A  第二段的例子可知答案为A。

        3.C  第二段倒数第二句可确定答案为C。

        4. D 第一段“包装是一种广告的重要形式；商品包装中的涂颜色、剪图画、小游戏、送小礼物等手段都会激发孩子购买商品的动机”可知A、B正确；第三段第一句“包装的大小也会激发顾客的购买欲”可知选项C正确。D末提到。

        5. A 根据全文可知，选项B、C、D均较片面。